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D-AE-20-ITA - Market Research and Agro Marketing

Course specification
Course title Market Research and Agro Marketing
Acronym D-AE-20-ITA
Study programme
Module
Type of study
Lecturer (for classes)
Lecturer/Associate (for practice)
    Lecturer/Associate (for OTC)
      ESPB 15.0 Status
      Condition Oblik uslovljenosti
      The goal
      The outcome
      Contents
      Contents of lectures
      Contents of exercises
      Literature
      1. Stanković Lj., Đukić S. (2013). Marketing. Ekonomski fakultet, Niš. (Original title)
      2. Vlahović B. (2018). Tržište i marketing. Poljoprivredni fakultet, Novi Sad. (Original title)
      3. Aaker D., Kumar V., Day G. (2008). Marketinško istraživanje, Ekonomski fakultet, Beograd. (Original title)
      4. Kotler P. (2001). Upravljanje marketingom: analiza, planiranje, primena i kontrola, MATE, Zagreb. (Original title)
      5. Lamb C., Hair J., McDaniel C. (2013). Marketing. DataStatus, Beograd. (Original title)
      Number of hours per week during the semester/trimester/year
      Lectures Exercises OTC Study and Research Other classes
      5 0 5
      Methods of teaching
      Knowledge score (maximum points 100)
      Pre obligations Points Final exam Points
      Activites during lectures 40 Test paper
      Practical lessons Oral examination 60
      Projects
      Colloquia
      Seminars